People are starting to take the path offered by superfoods to be healthier and full of energy to cope with their day-to-day. That’s something reflected on the global trends, that is going to change the way we live.
Just take a look at the statistics. Superfood products are experimenting grows of 15% and even 20% percent every single year.
Supermarkets are starting to have dedicated sections of their establishments for superfoods.
There is an opportunity you cannot miss.
The boom of the Peruvian food industry made their superfoods a fantastic chance to supermarkets, local distributors and small businesses looking to provide healthier alternatives for their customer base.
They contribute to a self-care routine that is packing up our bodies with tons of nutrients, vitamins, and antioxidants.
These are cheap, healthy and tasty, so sales come without too many efforts as people are demanding more of these products all over the world.
How to start selling and marketing your superfoods?
These are some tips to start marketing and selling your superfoods if you want to make money out of this healthy boom:
1. Define your buyer personas
Depending on your buyer persona all communications and value proposition would be defined. It is essential to interview at least 20 potential clients and answer these questions:
- What are their pain points?
- What are their goals?
- Which are their decision points?
- What´s the dream they wish to fulfill?
2. Make use of beneficial stamps
Help your customer to identify why your product is crucial for them using a fast eye-catching stamp. It will allow your products to stand out on shelf’s and communicate their benefits at the moment of purchase.
For a better understanding of different alternatives research with expertise and talk with your superfoods provider.
Also, make sure the information is correct and validate it with scientific papers. These will give the social proof your customer need.
3. Use Social Media
Social media platforms must be used accordingly to your buyer persona.
However, take into account, every single second, millions of people are scrolling through Instagram and Facebook. Making them an incredibly profitable and excellent channel to invest in advertising, increase sales and growing awareness about your brand.
Create a stunning profile on your popular social media and aim to create something compelling and trustworthy. People must feel attracted to it, but they need to feel confident about the action, which is making the purchase or going to your store.
Start sharing daily posts, making contests and giveaways to keep your audience engage and interacting with your brand.
4. Share recipe ideas
One of the best ways to keep your audience engaged and make them buy your superfoods is giving them recipes. Do this by printing it them on the package or posting them on social media.
You are not asking to buy your products directly. However, if you do motivate them to try flavorful and healthy recipes, they will finally get the ingredient.
Check out our catalog to find out more about the Incas Superfood Secrets.